By SIM PEI XUAN
SUBANG JAYA: A team of four Taylor’s International Business and Marketing students took home a RM6,000 cash prize in the “Innovative Youth, Future Business Leader 2.0” inter-university business competition.
Assigned with the client My Socks Malaysia Sdn Bhd, the winning team presented a comprehensive business proposal for the sock manufacturer and distributor to establish its own brand of high quality socks.
The brand, ‘Tiptoes’, which came with the tagline ‘express yourself’, aimed to be an avenue for people to wear socks they could be proud of in showing their individuality.
“Our idea is for the brand to collaborate with artists and designers by paying them royalty for their creations; they can submit their designs online and the company’s panel of judges would select the feasible designs to be manufactured,” said Raymond Thian Sie Yee, 22.
Throughout the preparation stage for the competition, the team brainstormed and conducted surveys among the public to identify consumer preferences, before deciding to capitalise on the second most important criteria of socks apart from comfort – design.
Max Chew Wee Ti, 20, said, “We also consulted our lecturers Ms Oh Yoke Moi and Dr Yeoh Ken Kyin, who gave us encouragement and advice, especially the cost which was an important factor because in the end it was all about profitability.”
“The challenge of this competition was the short time frame; as we were all involved in various other activities and events, we could only meet once a week for discussion,” said Ong Eu Nis, 20.
However, Thian said that everyone in the team did a fair share throughout the preparation, and contributed their part in terms of ideas, writing and presentation, which made it possible for the entire process to flow smoothly.
Organised by the Chinese Chamber of Commerce and Industry of Kuala Lumpur and Selangor, the competition aimed to nurture the entrepreneurial spirit among Malaysian youths while promoting racial harmony and national unity.
Ng Jia Ying, 20, said, “I believe such competitions provide great learning opportunity for students to look at business from a real company’s perspective, and it would be beneficial for me as I hope to run an international company in the future.”
Assigned with the client My Socks Malaysia Sdn Bhd, the winning team presented a comprehensive business proposal for the sock manufacturer and distributor to establish its own brand of high quality socks.
The brand, ‘Tiptoes’, which came with the tagline ‘express yourself’, aimed to be an avenue for people to wear socks they could be proud of in showing their individuality.
“Our idea is for the brand to collaborate with artists and designers by paying them royalty for their creations; they can submit their designs online and the company’s panel of judges would select the feasible designs to be manufactured,” said Raymond Thian Sie Yee, 22.
Throughout the preparation stage for the competition, the team brainstormed and conducted surveys among the public to identify consumer preferences, before deciding to capitalise on the second most important criteria of socks apart from comfort – design.
Max Chew Wee Ti, 20, said, “We also consulted our lecturers Ms Oh Yoke Moi and Dr Yeoh Ken Kyin, who gave us encouragement and advice, especially the cost which was an important factor because in the end it was all about profitability.”
“The challenge of this competition was the short time frame; as we were all involved in various other activities and events, we could only meet once a week for discussion,” said Ong Eu Nis, 20.
However, Thian said that everyone in the team did a fair share throughout the preparation, and contributed their part in terms of ideas, writing and presentation, which made it possible for the entire process to flow smoothly.
Organised by the Chinese Chamber of Commerce and Industry of Kuala Lumpur and Selangor, the competition aimed to nurture the entrepreneurial spirit among Malaysian youths while promoting racial harmony and national unity.
Ng Jia Ying, 20, said, “I believe such competitions provide great learning opportunity for students to look at business from a real company’s perspective, and it would be beneficial for me as I hope to run an international company in the future.”